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AI Digital Marketing Training

Course Overview

AI Digital Marketing Training in Noida

Drona Tech Academy in Noida offers innovative AI Digital Marketing Training designed to enhance your marketing skills through advanced artificial intelligence techniques. Our course provides hands-on experience with AI tools and applications, empowering you to use data-driven strategies for impactful marketing. With a focus on real-world scenarios and the latest industry practices, you’ll be equipped to excel in a competitive digital environment. Enroll with us to stay ahead of trends and elevate your marketing career to new heights.

Learn how to incorporate AI into marketing tactics.
Gain useful knowledge in machine learning, social media automation, and SEO.
Learn from seasoned professionals in the field.
Utilize cutting-edge AI marketing strategies to further your career.

Our Course Includes:

Digital Marketing Introduction
Digital Marketing Vs. Traditional Marketing
Website Planning Process
Search Engine Optimization
Social Media Marketing
Google Analytics
Google Adwords & Online Display Advertising
Email Marketing
Content Marketing
App Store Optimization
Affiliate Marketing
Blogging & Freelancing to Make Money

Course Content

Module 1 : DIGITAL MARKETING INTRODUCTION

What is marketing?
What is Digital Marketing?
Understanding Marketing Process
Understanding Digital Marketing Process
Increasing Visibility, what is visibility? Types of visibility, Examples of visibility
Visitors Engagement, what is engagement? Why it is important Examples of engagement
Bringing Targeted Traffic
Inbound and outbound marketing
Converting Traffic into Leads, Types of Conversion
Understanding Conversion Process Tools Needed

Module 2 : SEARCH ENGINE OPTIMIZATION

Understand Search Engines & Google

What is SEO?
Introduction to SERP
What are search engines?
How search engines work
Major functions of a search engine
What are keywords?
Different types of keywords
Google keyword planner tool
Keywords research process
Understanding keywords mix
Long Tail Keywords
Google Search Tips & Hacks

On-Page SEO

Keyword Research with Google Keyword
Planner.
What is the difference between
keywords stuffing & KW placement
How to Select a Domain Name?
Page Naming {URL Structuring} and
Folder Naming
Image Naming, Image Title and ALT Tags
Creation
What are Meta Tags, Description.
Robots, Keywords, Author
Redirection Tags
Headings Tags {H1 to H6}
What is Content Writing?
SEO Friendly Content Writing {Insert
keywords in content}
Anchor Text, Link Title
Internal linking
Robots. Text file use and creation
HTML Sitemap creation
XML Site Map Creation
Site Tracking Tools (Google Webmaster
Tool, Google Analytics Tool)
Why is Alexa?
Alexa Integration

Off-Page SEO

What is OFF-Page Optimization?
What are Backlinks?
Why Backlinks are Important?
How to Get Backlinks?
Difference Between Do-Follow and
No-Follow Backlinks
What is Google Page Rank?
How to Increase Page Rank?
Search Engine Submissions
Directory Submissions
Article Writing and submissions.
Press Release writing and submissions
Blog Posting and comment writing
Classifieds posting.
Forum Posting
Business Listing
Social Bookmarking
Social Networking
RSS Feeds
Do’s and Dont’s of link building
Easy link acquisition techniques
Domain Authority & How to Increase

Module 3 : SEARCH ENGINE ALGORITHMS

What is Search Engine’s Algorithms?
How Algorithms Works?
Why a Search Engine needs to update its Algorithm?
Search Engine Penalties and Recoveries.
Why a Search Engine penalizes a website?
How to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin
and EMD How to optimize your site for Google
Hummingbird Algorithm?
What is Google Panda Algorithm?
What is Google Penguin?
What is Google EMD Update?
How to save your site from Google Panda,
Penguin and EMD Update?
How to recover your site from Panda, Penguin and EMD

Module 4: LOCAL SEO & SEO PROJECT ESSENTIALS

What is Local SEO?
Google places optimization
Classified submissions
Citation.
NAP
Top tools for SEO
Monitoring SEO process
Preparing SEO reports.
How to create SEO Strategy for your business
What is link juice?
Importance of domain and page authority

Module 5: SOCIAL MEDIA MARKETING

What is social media?
Understanding the existing Social Media
paradigms & psychology
How social media marketing is different than
others.
Forms of Internet marketing
Facebook marketing
Understanding Facebook marketing
Practical session 1
Creating Facebook page
Uploading contacts for invitation
Exercise on fan page wall posting
Increasing fans on fan page
How to do marketing on fan page (with examples)
Fan engagement
Important apps to do fan page marketing
Facebook advertising.
Types of Facebook advertising
Best practices for Facebook advertising
Understanding Facebook best practices
Understanding edge rank and art of engagement
Practical Session 2
Creating Facebook advertising campaign
Targeting in ad campaign
Payment module- CPC vs CPM vs CPA
Setting up conversion tracking.
Using power editor tool for adv.
Advanced Facebook advertising using tools like
Qwaya

LinkedIn Marketing
What is LinkedIn?
Understanding LinkedIn
Company profile vs Individual profiles
Understanding LinkedIn groups.
How to do marketing on LinkedIn groups
LinkedIn advertising & its best practices
Increasing ROI from LinkedIn ads
LinkedIn publishing
Company pages
Adv on LinkedIn
Display vs text
Twitter Marketing
Understanding Twitter
Tools to listen & measure Influence on
Twitter: Tweet Deck, Klout, Peer Index
How to do marketing on Twitter.
Black hat techniques of twitter marketing
Advertising on Twitter
Creating campaignTypes
of ads
Tools for twitter marketing
Twitter Advertising
Twitter Cards
Video Marketing
Understanding Video Campaign
Creating 1st Video Campaign
Importance of video marketing
Benefits of video marketing
Uploading videos on video marketing
websites
Using you tube for business
Developing you tube video marketing
Strategy.
Bringing visitors from you tube videos to
your website.
Creating Video Ad groups
Targeting Options
Understanding Bid Strategy

Module 6: GOOGLE ANALYTICS

Introduction to Google Analytics
How Google analytics works.
Understanding Google analytics account structure
Understanding Google analytics insights
Understanding cookie tracking
Types of cookie tracking used by Google analytics
Starting with Google analytics.
How to set up analytics account
How to add analytics code in website
Understanding goals and conversions
How to setup goals
Understanding different types of goals
Understanding bounce & bounce rate
Difference between exit rate & bounce rate
How to reduce bounce rate.
How to set up funnels in goals
Importance of funnels
How to integrate AdWords and analytics account
Benefits of integrating AdWords & analytics
Measuring performance of marketing campaigns via Google analytics
What is link tagging.
How to set up link tagging
Understanding filters & segments
How to set up filters & segments
How to view customized reports
Monitoring traffic sources
Monitoring traffic behavior.
Taking corrective actions if required

Module 7: GOOGLE ADWORDS & ONLINE DISPLAY ADVERTISING

Google AdWords Overview
Understanding inorganic search results
Introduction to Google AdWords & PPC
advertising.
Overview of Microsoft AdCenter (Bing & Yahoo)
Setting up Google AdWords account
Understanding AdWords account structure
Campaigns, Ad groups, Ads, Keywords, etc
Types of Advertising campaigns- Search,
Display, Shopping & video
Difference between search & display campaign
Understanding Adwords Algorithm
How does AdWords rank ads
Understanding AdWords algorithm (ad rank) in
detail with examples
What is quality score?
Why quality score is important
What is CTR?
Why CTR is important?
Understanding bids
Creating Search Campaigns
Types of Search Campaigns – Standard,
All features, dynamic search & product listing
Google merchant center.
Creating our 1st search campaign
Doing campaign level settings
Understanding location targeting
Different types of location targeting
What is bidding strategy?

Module 8 : ONLINE DISPLAY ADVERTISING

What is Online Advertising?
Types of Online Advertising
Display Advertising
Banner ads
Rich Media ads
Pop ups and Pop under ads
Contextual advertising
In Text ads
In Image ads
In video ads
In page ads
What are Payment Modules?
Companies that provide online advertising solution
Tracking & Measuring ROI of online adv.
Assignment on allocating funds to various
Online advertising platforms Creating
Banner Ads Using Tools

Module 9 : LEAD GENERATION FOR BUSINESS

Understanding lead generation for business
Why lead generation is important?
Understanding landing pages
Understanding thank-you page
Landing page vs website.
Best practices to create a landing page
Best practices to create a thank-you page
Practical exercise-creating a landing page
Types of landing pages
Reviewing landing pages created by trainees
What is A/B testing?
How to do A/B testing
Selecting landing pages after A/B testing
Converting leads into sales
Creating lead nurturing strategy
Understanding lead funnel
Steps in leads nurturing

Module 10 : CONTENT MARKETING

What is Content Marketing?
Introduction to content marketing
Objective of content marketing
Content marketing 7 step strategy building process
18 types of content with examples.
How to write great compelling content
Keyword research for content ideas
Optimizing content for search engines
Discussing authority blog
Steps towards developing authority blog
Ways to monetizing authority blog.
How to market your content?
Debate- Doesn’t great content just spread by itself
Understanding second customer.
Importance of second customer
How to increase second customer
Understanding online influencers.
10 ways to connect with online influencers
35 unique ways to write magnetic headlines
180 examples of magnetic headlines.
How to increase opt-in email list with content marketing with examples
Case study on content marketing

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